EASYJET INSPIREME HOW TO
EASYJET INSPIREME PLUS

“Inspire Me” uses personalization and customers’ digital fingerprints to “magically” align travel offerings with their needs, wants, and expectations, simultaneously, converting more undecided travelers into flight bookings, in the moment.Ĭreated by Havas EHS (now Havas Helia), easyJet’s award-winning 2013 email campaign to support “Inspire Me” presented a dramatic shift for the airline sector. The “ Inspire Me” function on, an inspiring mix of data and relevant content, matches travelers with their perfect trip - whether that’s cultural, romantic, beach, or adventure. This fact presented an opportunity for easyJet to take the “quick win” of personalization a step further. During the sale period that year, easyJet transacted five sales per second, the equivalent of filling two planes per minute.ĮasyJet’s continuous site testing revealed that around 40% of customers coming to the site knew they wanted to travel, but were unsure where to. By early 2012, the airline was delivering personalized home pages to more than 2.5 million concurrent users at peak load times during the airline’s popular five-day January Sale. Personalization quickly paid off for easyJet. The home page shows live pricing for relevant flights and, with a click, the visitor can add those flights to their shopping basket.

EASYJET INSPIREME PLUS

Powered by Sitecore, the easyJet site began using search and GeoIP data to dynamically personalize the home page for each unique visitor, showing flights from their local airport, plus imagery and content that appeal to their previous behaviors.

EASYJET INSPIREME HOW TO

It included personalization, one of the “quick wins” covered in Lars Birkholm Petersen’s excellent book, Connect: How to Use Data and Experience Marketing to Create Lifetime Customers. Together with valued Sitecore partner True Clarity, easyJet first implemented a Sitecore solution in 2011.

Sitecore: Personalization from the ground up easyJet CEO Carolynn McCall announced that the airline had seen a 21.5% jump in annual profits, up to £581 million for the 12 months to the end of September.” “… easyJet has been investing in its digital strategy for a couple of years now and appears to be reaping the benefits, given its results out today. It’s easy to see why: the easyJet story provides a textbook example of how small improvements in the digital customer experience – the “quick wins” I’ve been blogging about lately – can translate into fast, significant revenue improvements.Ī November 2014 news analysis article in Diginomica captures the impact: We believe that you shouldn't miss out on booking a deal just because you are waiting for payday: and easyJet allow you to book with a deposit and pay the rest up to 30 days before your departure time, so you can spread the cost of your holiday in a way that will suit you.Since wowing the audience at Sitecore Symposium in 2013, easyJet has become one of Sitecore’s most recognizable customers. holidays with easyJet offer you a perfect gateway to amazing destinations and well-picked hotels, where all your flights, accommodation, drinks, and meals can be covered in one single booking.

The new planes are aimed at meeting the brand's carbon reduction targets by reducing the amount of fuel used to carry each passenger. They also have Airbus A320neo and A321neo aircraft with 235 seats on board.

By spending a little more on your ticket, you will have FLEXI fares, meaning you can change the time and date of your flight after booking you'll also get a seat at the front of the plane, a bistro voucher you can spend onboard, and special baggage allowance.ĮasyJet operates one of the industry's youngest fleets, with a 318 strong group of Airbus A320 family aircraft. If you opt for Speedy Boarding, you will enjoy added legroom and priority boarding onto the plane. They’re all about reliability and a comfortable trip. Here’s all you need to know about our easyJet offers’ options and the airline, In 2018, EasyJet won the Business Travel Award as the Best Low-Cost Airline. This means you can holiday in more than 1450 destinations in about 30 countries across the easyJet network when combined with our accommodation offering. It is the UK's largest airline, which flies over 1000 routes, carrying around 90 million passengers annually. EasyJet is the second largest low cost airline in Europe with significant coverage on key holiday destinations across Europe and beyond, offering flights from the UK, Germany, Italy, Spain, Switzerland, France, and the Netherlands.

Easyjet inspireme